Validity Period Of Trademark Registrations And Changes Regarding The Information Contained In The Application Form

Among the most relevant changes in this new Federal Law for the Protection of Industrial Property in Mexico is the one contained in Article 214 (formerly 113 of the former Industrial Property Law), which stipulates additional requirements for the filling forms when submitting a new trademark application, such as "the description of the mark" and Article 216 which stipulates that "the graphic elements that are not part of the mark must be indicated by dashed or dotted lines on its representation". These new requirements will be applicable for trademarks filed from November 5, 2020.

It is particularly significant that it is now necessary to indicate "the description of the trademark" because since 2018 the trademark Law has recognized "non-traditional" marks such as olfactory and sound marks, as well as certain animated marks, holograms and "trade dress." New trademark figures will require a more detailed description and possible precision in order to comply with the