Intellectual Property: How Can It Add Value To Your Business?

Originally published September, 2005.

Business Week magazine recently published that the Coca-Cola trademark has been valued in $70,450 million dollars. This amount that represents the biggest percentage of its capital; however, said intangible asset wouldn't be worth anything without proper protection.

Intellectual Property valuation is a reference point in order to take important business decisions. The proper or improper attention to the valuation and protection of your company's intangibles could have serious impact in a number of scenarios such as:

• Mergers, acquisitions or spin-offs (the value of intangibles value in a negotiation, represent the possibility to charge a "premium" for properly protected IP).