Broader Protection for Your Trademarks, is it Possible?

Would you like to broaden your trademarks protection in Mexico and (in some cases) abroad? Would you like to be able to stop third parties from registering YOUR mark for different goods and services in Mexico or other country? Recent reforms to the Mexican Industrial Property Law ("IPL"), have made it possible in Mexico.

Even though the concepts of well-known and famous marks are not new in our country, formerly Mexico did not have a specific procedure to establish or declare a trademark as well-known or famous, which made difficult the application of these provisions.

After the reforms of this past June 16 the IPL now includes a new specific procedure to obtain this protection and grants the possibility to these marks' owners to request the declaration of their mark to be well-known and/or famous.