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ARTICLE · 04 NOVEMBER 2021

Market Intelligence Thought Leadership Award Winner

Technology – A Solution To Malta's Woes? (Part 2)

Investment in and the promotion of technology should not stop at an administrative level.

MaltaTechnology

This is the second article in a two-part series. Read part one.

Investment in and the promotion of technology should not stop at an administrative level. On the other hand, the creation of a nation-wide infrastructure and eco-system that is attractive to technology developers, in particular those in innovative technology, should truly be at the forefront of Malta's targets. This is where Malta must seriously invest its resources and efforts over the next few years, whilst adopting a strategy that does not push agendas that could dent the image that the island would attempt to build through this new focus. In this regard, it may be time to rethink the practice of aggressively promoting the island on several fronts which may not be aligned with the overall strategy. This is not merely an exercise of tweaking the way we market our island's offerings, but thinking of reputational sustainability. We must ask which economic sectors are attuned to the reputation we wish to

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