Optimism levels are increasing among chief financial officers
(CFOs), with expansion plans rising up their priority lists,
according to survey results from Deloitte. The optimism of CFOs
working within large businesses is now closing in on a three-year
high.
And the business advisory firm, which canvassed the views of 116
CFOs employed by the likes of FTSE 100 and FTSE 250 companies,
found that expansion plans are being prioritised more than
cost-cutting and building cash reserves for the first time in two
years.
Shifting priorities
The CFO Survey for the third quarter of 2013 revealed that just
29% of CFOs are prioritising cost-reduction measures, while 35% are
keen to focus on increasing their company's cash-flow. In
comparison, 40% now aim to prioritise expansions into new markets
or favour the development of new products and services. Their
hiring, capital expenditure and discretionary spending expectations
for the coming 12 months have also reached their
