Listen: Developing A Brand – The Main Considerations (Podcast)

In this first episode of Ganado Meets Intellectual Property, Paul Micallef Grimaud, IP partner at Ganado Advocates, met up with John Winfield, founder and proprietor of the Dr. Juice business, and Peter Grech, co-founder of the strategic creative branding agency, BRND WGN. Together, they went through John's journey in developing the brand and with Peter's insight into brand management explained the main considerations brand owners make when developing their brand.

Starting off, the three concur with the notion that there could be no good brand without an underlying good product. In John's case the staple product behind his brand has always been healthy foods and in particular, juices. The inspiration came to him when he was travelling in Australia and upon returning to Malta he set up a small operation. Being a pioneer in this line of food products it was rather of a gamble whether the idea would be successful or otherwise.