Google Set To Update Its Gambling And Games Policy

Gambling and Games Policy

Google announced that it is set to update its Gambling and Games Policy ("Policy") on April 14, 2025, with the primary aim of revising country-specific guidelines and providing more detailed explanations of the different gambling categories. A preview of the revised Policy is already available in draft and may be subject to changes upon coming into effect.

The Policy defines gambling-promoting content as any content that promotes engagement in gambling activities that may require authorization under local law. However, prize promotions run by retailers and service providers to promote their goods and services shall not be subject to this Policy. While the Policy provides a fixed definition of gambling, it also recognizes the definitions established by national laws in jurisdictions where advertising takes place, making it dynamic in scope.