Advertising, Marketing & Promotion Comparative Guide

1 Legal framework

1.1 What are the main legislative and regulatory provisions that govern advertising in your jurisdiction?

Advertising in Malta is subject to a comprehensive framework of laws and regulations. Within this context, the primary sources of legislation are:

• the Consumer Affairs Act (Chapter 378 of the Laws of Malta); and
• the Broadcasting Act (Chapter 350 of the Laws of Malta).

While the Consumer Affairs Act is relevant to all forms of advertising, the Broadcasting Act (Chapter 350 of the Laws of Malta) applies specifically within the broadcasting and media sectors.

The applicability of these primary laws depends on various factors, including:

• the subject matter of the ad;