Trademark Registration – Considerations & Observations

Introduction

Inasmuch as client relocation, consultancy and the provision of company services form the bedrock of DWP Dr. Werner & Partner's core functions, a less talked about service is our bespoke assistance with Trademark applications.

Throughout this article, we will be exploring the rigours and processes involved in obtaining an EUTM (EU Trademark) with the EUIPO (European Union Intellectual Property Office) and how our team of experts can prove to be indispensable in ensuring a smooth & successful application.

What do we mean by 'Trademark'?

The EUIPO defines a Trademark as a 'symbol which your customers use to pick you out.' Contextually, a trademark should serve as a defining 'mark' in distinguishing your products or services from that of rivals or competitors. However, a Trademark may also reflect certain traits such as excellence, quality, or ambition. For example, what makes the Ferrari mark more distinctive than others (even for non-sports