From haute couture to the most utilitarian everyday apparel,
the clothing industry as we know it today would not be the same
without jeans.
Telling the story of jeans requires us to go back even further
than for socks. The relationship of jeans to the
world of Intellectual Property (IP) is not nearly as old as the
garment's origin — but it is an integral aspect of their
cultural significance.
When were jeans invented?
While not an easy question to answer, it is safe to say this:
Jeans' "birthday" was not May 20, 1873, as Levi Strauss and Co. claims — though
this brand has a pivotal part to play in their history.
In fact, the origin of jeans cannot be pinned down to one place
or date, but there are a few early milestones:
