Settling on a name for a business, product or brand rightly
feels like a milestone as it is the wording that consumers will
associate with your market presence. Being the foundation of a
commercial identity, you naturally want to make sure it belongs to
you and you alone, which is why many people ask themselves: Can I copyright a name?
The answer is almost always no. Copyright law protects
expressions of creativity such as novels, songs, films and visual
works, but it does not extend to short words or phrases that lack
sufficient authorship. Even though an especially long or
unconventional name could theoretically be eligible, it would most
likely be self-defeating in the marketplace.
