New image rights legislation is set to be introduced in Guernsey
by mid 2012 and this will be of benefit for high profile, wealthy
individuals to protect their reputation. There may also be tax
advantages.
This new legislation will lead the way in recognising Image
Rights on a statutory footing and see the introduction of a
register of image rights which is a world first.
Image Rights are widely recognised as being a valuable asset
especially for sports stars and show business celebrities. The
Guernsey legislation is intended to assist in the drafting of
commercial agreements and provide clarity.
Those wishing to do so can obtain a registered Guernsey Image
Right protecting certain definable aspects such as their name and
less tangible characteristics such as gestures, distinctive
expressions or other attributes. The legislation will balance the
protection of the image rights against other important rights such
as freedom of news reporting and public interest.
