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ARTICLE · 30 SEPTEMBER 2026

The Death Of Original Content – The AI Takeover

Spectrum IFA Group
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Automated bot and AI traffic has surpassed human-generated web content for the first time, raising concerns about the recycling of information and the loss of original human creativity. As demographic shifts create structural worker shortages across developed nations, artificial intelligence and automation are becoming essential rather than optional, potentially creating significant investment opportunities in the infrastructure and resources needed to support this technological transformation.

ItalyStrategy
Gareth Horsfall
Gareth Horsfall
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Over the summer I have been seeing alot written about AI, most of which I take with a pinch of salt, but one headline that appeared in my inbox was the following:

Bot and AI overtake human-generated web traffic for the first time; we are in the age of the “Dead Internet”

According to data from Cloudflare, automated bot and AI agent traffic has surpassed human-generated web traffic for the first time in history, with 57.4% per cent of requests to websites it hosts being automated bot requests, while only 42.6% originate from human users.  Matthew Prince, co-founder and CEO of Cloudflare, expressed surprise at the speed of the transition from human-generated to computer-program-generated content.  He expected this would happen towards the end of 2027.

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