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ARTICLE · 03 MARCH 2020

About A Recent Enforcement Decision Of The Italian DPA: Lessons Learned

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Since Regulation no. 2016/679/EU (General Data Protection Regulation or "GDPR") entered into force almost two years ago, the Data Protection Authorities of most European States...

ItalyPrivacy

Since Regulation no. 2016/679/EU (General Data Protection Regulation or "GDPR") entered into force almost two years ago, the Data Protection Authorities of most European States started an enforcement phase, also applying heavy sanctions for a number of GDPR infringements. Among such Authorities, in Italy the Autorità Garante per la Protezione dei Dati Personali ("DPA") recently issued a very significant sanction (above 20 million) against a telco operator ("Telco Operator"), for certain unlawful personal data processing, mostly related to marketing activities.

There are a number of lessons that could be drawn also beyond the telco arena. In this brief article, we will focus on the main principles that data controllers should take into account when processing personal data for marketing purposes.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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