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ARTICLE · 20 JUNE 2017

Why It Is Important To Register A Brand

If a business is growing, registering its brand ensures exclusivity and inspires faith in the mind of the client.

ItalyMedia, Telecoms, IT, Entertainment

Register a brand

If a business is growing, registering its brand ensures exclusivity and inspires faith in the mind of the client.

The brand is a symbol that allows you to distinguish products or services distributed by one company from those of other businesses.

Any symbol that, due to its representation in graphic form, identifies a company, can be identified by its brand.

It doesn't matter if it is a word, a name, a design, a letter, a number, a sound, a shape or a colour; the important thing is that it is recognisably unique.

The law on brands

The Civil Code carries out a safeguarding of brands in articles 2569 to 2574 while the law currently in effect in Italy is the Legislative Decree no. 30 of 10 February 2005, which brought together in one text, updated and adapted to the times, all the rules on the subject.

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