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ARTICLE · 11 OCTOBER 2019

Virtual Reality And Trademark/Patent Law

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Virtual reality (VR) is an artificial virtual environment created through a software. This environment allows users to simulate the look, sound and feel of the real world.

ItalyIntellectual Property

Virtual reality (VR) is an artificial virtual environment created through a software. This environment allows users to simulate the look, sound and feel of the real world.1 As VR becomes more widespread, new issues have begun to emerge in the field of Intellectual Property (IP) law. From trademark to patent disputes, this phenomenon has provided a new realm for legal questions to pop up. For example, in trademark law, VR issues are often occurring due to unauthorized use of trademarked services or goods. In particular, so far, there are still legal concerns regarding the virtual replication and insertion of brand names, logos, and trademarks in such unknown territory. In patent law, experts are facing a rise in the amount of litigation over patents that claim ownership of the underlying VR technology itself, making hard to define what is really claimed and, therefore, protected and infringed.

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