The gift by Isidoro Baldari, the councillor of
the municipality of Manduria in Puglia, of 73 bottles of
Primitivo di Manduria "Rosso
Jannik", complete with a stylised image of the
current tennis N. 1 champion Jannick Sinner's
profile, to the municipality of Sesto Pusteria where Mr. Sinners
lives, has been ailed in the l Italian press as a"faux
pas". But is it really an illicit act of
unauthorised exploitation of Mr. Sinner's name and image?
The facts
For Christmas 2024, the municipality of Manduria sent a gift of
73 (the number of Mr. Sinner's victories in 2024) bottles of
Primitivo di Manduria DOC 2021, to the municipality of Sesto
Pusteria.. On the back of the label appears Mr. Sinner's
stylised profile, complete with cap, and his first
name, "Jannik". The wine was supplied by the Cantina
Produttori Vini di Manduria, and labelled and bottled by Vinerie
Baldari, a company owned by the Councillor for Agriculture and
Productive Activities, Isidoro Baldari.
