A new amendment to the Israeli Spam Law (the Communications Law
(Bezek and Broadcasting) 1982, Amendment No. 40) went into effect
recently. This amendment is the first amendment to the Spam
Law since it went into effect in 2008.
The amendment makes two main changes: first, it expands
the type of messages which are considered to be spam; and second,
it permits certain messages to be sent without obtaining advance
opt-in consent.
The Spam Law regulates the practice of sending commercial
marketing materials to recipients without their consent by way of
email, fax, automatic phone dialing systems, or short messaging
technologies (SMS, MMS). The Spam Law establishes a general rule
that an Israeli advertiser may not send commercial communications
without obtaining the advance written permission of the recipient.
Furthermore, the recipient may revoke that permission at any
time.
