UK Trade Mark
A Trade Mark is any sign used to distinguish the goods or
services of one business from those of another. A Trade Mark
registration gives the owner exclusivity and enables it to prevent
a competitor from using the same or confusingly similar Trade Mark.
Trade Marks help customers identify the origin of the
goods/services and lets them know what level of quality they can
expect. Properly used and promoted, a Trade Mark may become the
most valuable asset of a business.
Types of Trade Marks
A Trade Mark can be many things e.g.
- Word/combination of words
- Logo
- Shape of goods or packaging
- Colour
- Sound
- Motion
- Hologram
The important thing is that your Trade Mark should be
distinctive. The law only protects distinctive Trade Marks. Some
examples of distinctive Trade Marks include the mark 'Holy
Smoke' for a barbeque restaurant, 'Google' for software
and 'Spotify' for music streaming technology. Invented
terms like 'Spotify' are
