McCambridge Ltd. has sued Brennans Bread makers claiming that
they have deliberately copied the packaging it uses on its brown
bread product. McCambridge, widely recognised as a market leader in
traditional bread in Ireland, claims that Brennans has infringed
the copyright in its packaging and that Brennans is passing off its
product as a product of McCambridge.
Michael McCambridge, Chairman of Mc Cambridge Ltd, set out in an
affidavit to the Commercial Court that the packaging of the
Brennans product was clearly derived from the packaging of Mc
Cambridge's brown bread. He said that this had caused confusion
within the market and it was of 'grave concern' to
McCambridge.
McCambridge acknowledged that its rivals had sold a similar
brown bread product for a number of years. However, Brennans
changed the design and colour of its packaging in 2008. Mc
Cambridge claims that this was a calculated move to copy the
predominantly green coloured packaging used by McCambridge.
