How The Green Transition Directive Will Enhance Consumer Protection In Ireland

The Green Transition Directive (the “Directive”) is intended to promote transparent sustainability communication by tackling misleading environmental claims and labelling for consumer goods and establishing increased protection for consumers against unfair practices.  The Directive is already in force at an EU level and transposing legislation must be put into effect by Member States by 27 September 2026.

The Directive forms part of a wider EU level ‘green transition’ plan which seeks to address greenwashing concerns and increase overall sustainability.  As the deadline for Ireland to transpose this Directive into national law approaches, businesses that make environmental claims about products or services should prepare for the obligations that the Directive will introduce.