Indonesia Fintech And Personal Data Protection: Code Of Ethics On Personal Data Protection And Data Privacy In Fintech Sector

Technology has stormed aspects of our society to the core of living. It creates a new substantial force of disruption, which provides a different perspective on how technology coexists in every aspect of our lives. Our economic, social, and cultural aspects have become more integrated and inclusive. In the age of artificial intelligence, it is important to note that emerging technologies are embedded in data, as evidenced by the emergence of Internet of Things (IoT) together with its penetration into various sectors. As a result of this disruption, economists now consider data as the “new oil”, which serves as a beneficiary to either common good or criminality.

Although the value of data is a contested topic, crucial sectors such as the financial technology ("fintech”) has seen the significant impact. With the heavy use of data processing, processing personal data, varying from general data such as name and email address, to sensitive data such as financial