Since the original BRIC reports came out in the early 2000s,
global economists, banks and governments have watched the BRIC
economies with interest. The years that followed have been a mixed
bag for all of them, but in 2018 it is safe to say that India and
China continue to show strong growth compared to the rest of the
world. Many global companies are thinking of setting up an India
office and see this as the right time to step into one of the most
attractive economies at present.
AMA has worked for over 30 years with many global companies
setting up a presence in India. In the early 2000s, most companies
thought of an India office as a "good to have". Over the
years an India branch office has become a "must have"
– a necessity without which a global business may not be able
to maintain its size, momentum and innovation. At the same time,
global businesses are wary of the Indian legal and tax systems,
bureaucracy and "chaos".
