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ARTICLE · 26 AUGUST 2026

The ‘Legitimacy’ Of Data Driven Elections - II

India’s welfare schemes touch the lives of hundreds of millions of citizens. When these citizens sign up for a government benefit, they hand over some form of personal information like their name, Aadhaar number, mobile number, bank account details and/or any other particulars. This data however, often leads into the hands of political parties. In the run up to the 2019 general elections, a Union Minister reportedly stated that “beneficiaries are present in every poor household, and their testimonies are our campaign”, describing welfare scheme beneficiaries as not just targets but a “new addition to our voter base” .

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Introduction

India’s welfare schemes touch the lives of hundreds of millions of citizens. When these citizens sign up for a government benefit, they hand over some form of personal information like their name, Aadhaar number, mobile number, bank account details and/or any other particulars. This data however, often leads into the hands of political parties. In the run up to the 2019 general elections, a Union Minister reportedly stated that “beneficiaries are present in every poor household, and their testimonies are our campaign”, describing welfare scheme beneficiaries as not just targets but a “new addition to our voter base”1.  This was not an isolated statement. In  2021, Uttar Pradesh’s, welfare scheme beneficiaries were described by a political party as the “biggest voter class cutting across castes and communities”2.

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