The Single Judge of the Delhi High Court (Court), Justice
Pratibha Singh, has recently passed a detailed order on the role,
responsibility and accountability of intermediaries and held that
the e-commerce platforms are bound by the Model Framework for
Guidelines on Direct Selling 2016 (Direct Selling Guidelines) and
restrained the e-commerce platforms from selling the products of
the Plaintiffs (defined below) except with the written
consent from the Plaintiffs.
Brief facts
The Court was considering applications for interim injunction in
a bunch of seven suits, involving 'direct selling entities'
viz: Amway India Enterprises Private Limited, Modicare Limited and
Oriflame India Private Limited (Plaintiffs) and e-commerce
platforms such as Amazon, Flipkart, Snapdeal, 1MG, Healthkart along
with some sellers on such platforms (Defendants) [CS(OS)
410/2018; 453/2018; 480/2018; 531/2018; 550/2018; 75/2019 and
91/2019].