Registration Of A Well-Known Mark In India

• India's trademark rules now include opportunity for applicants to apply to register well-known marks
• An online application must be supported by documents, such as a statement of case
• If approved, the mark will be included on the official website of the trademark registry

Enterprises often invest a great deal of money in brand strategy and marketing. A strong brand increases an enterprise's valuation and consumer base. Strong brands are in most cases easy to enforce due their reputation in the relevant markets.

As a signatory to the Paris Convention and the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPs), India adopted the concept of well-known trademarks in its 1999 legislation. However, it has only recently introduced detailed rules for registration of such marks, including the evidence that the applicant must submit and the requirements that the registrar must consider.