The Indian Government has been on a mission to ensure that at
India's grassroot level, there is financial, technical and
entrepreneurial strength. To further this mission, the “One
District One Product” scheme was introduced, the purpose of
which was to render necessary support to agricultural products. The
idea was to provide infrastructure, marketing and financial
strength to unique products in each district for effective
monetization.
On the heels of such initiatives, the Indian Government has now
announced the “One Nation One Fertilizer” (ONOP)
Policy, which is expected to go into effect from October 02, 2022.
Amongst many other practical and logistical reasons identified, one
of the main purposes behind this scheme is to bring uniformity in
fertilizer brands in the country through decontrolling Urea and
under this, crop nutrients such as Urea, Di-ammonium Phosphate and
Muriate of Potash are to be sold under a single brand name BHARAT
irrespective of the details
