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ARTICLE · 23 JULY 2019

Kanaiya, The Curd Thief... & A Trademark Dispute!

Gokul, Gowardhan, Kishen, Kaniya, Nand Gokul, Ananda, Shyam.. etc. Do these words ring a bell? Apart from being associated with milch animals, aren't they all connected to the Indian deity

IndiaIntellectual Property

Gokul, Gowardhan, Kishen, Kaniya, Nand Gokul, Ananda, Shyam.. etc. Do these words ring a bell? Apart from being associated with milch animals, aren't they all connected to the Indian deity, Lord Krishna? In India, Lord Krishna is closely associated with milk and dairy products because of his age old stories of being a curd-thief and his name is used by numerous brands.

An application for the registration of the composite label:

'KANAIYA Dairy Farm' in class 29 was filed at the TM Registry respect of, inter alia, milk and other dairy products.

The application was opposed by Kanaiya Dairy Farms Pvt. Ltd. ("the Opponent") claiming that the mark was deceptively similar to its registered trademark KANAIYA. The Opponent stated that it was the prior adopter of the mark and had adopted it since 1983. The Registrar observed that Kanaiya being the name of Lord Krishna is closely associated with dairy products in India. In view of this, the Opponent herein could not be

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