Is That You, Jim? : Scams Involving Trade Marks / IP

This is the digital era: there is no denying that the world is ruled by technology and the internet today. While the laws are trying their best to stay current (.in some cases, catch up!) with the changing world and its technological advancements, the 'dark side' of technology has given rise to rather creative forms of illegal activities. Here, we have discussed the issues surrounding brand / trademark misuse and infringement in the digital age - specifically in relation to online frauds and scams. It's not all doom and gloom, though: we have added some recommendations on preventive best practices as well as available options to deal with such violations (.if you found this article after the prevention window expired!).