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ARTICLE · 30 JULY 2023

How IP Propelled An Iconic Doll

S.S. Rana & Co.
S.S. Rana & Co.
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S.S. Rana & Co.

S.S. Rana & Co.

Established in 1989, S.S. Rana & Co. is a premier intellectual property and corporate law firm...

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Since the launch of Barbie in 1951, it has been a childhood name to almost every kid. Even today while maintaining its reputation...

IndiaIntellectual Property
Vikrant Rana
Vikrant Rana
Hashmeeta Sehgal
Hashmeeta Sehgal
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Since the launch of Barbie in 1951, it has been a childhood name to almost every kid. Even today while maintaining its reputation, Barbie has again become the buzz of the town and one cannot fail to slip an eye on strong hold of Mattel Inc., on its Intellectual Property.

With first application filed for the mark "BARBIE" in class 28 in the year 1985 in India Mattel Inc., has been rigorously protecting its IP rights through trademark registrations, oppositions and litigation. In the year 2017, Mattel had filed a suit against producers of a Hindi movie "Tere Intezaar" for the trademark infringement of "Barbie" due to inclusion of the song titled "Barbie Girl" in their movie.

Some more intriguing details of Mattel's Intellectual Property related to Barbie are as follows:

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