Combatting Brand Abuse: Why Brand Protection Is Crucial?

 INTRODUCTION

Brand Protection is the art of combating "Brand Abuse"

Brand abuse can take various forms, such as counterfeiting, infringement, copyright piracy, design piracy, trademark squatting, patent theft, media impersonation, etc. Smart brand protection strategies can surmount brand abuse by preventing revenue loss and protecting a company's image, reputation, and overall brand value!

Brand protection has become an integral part of any business that wishes to tackle illicit traders and online counterfeiters. In 2017, Global Financial Integrity found that counterfeiting was the most lucrative crime ($923 million to $1.13 trillion). Despite this astonishing number, when it comes to enforcement, counterfeiting remains the last priority for many businesses, making it a low-risk, high-reward crime.