Can A Celebrity Name Be Registered As A Trademark?

Up till a few years back, trademark registries around the world had been reluctant to register names as trademarks, due to the fact that the person trying to register his/her name wasn't the exclusive owner of the name.

With the incessant celebrity worship that is prevalent in India and also around the world, there has been a growing practice of using the name of a celebrity for corrupt/dishonest businesses. Such mala-fide practice is prevalent owing to the reason that celebrity name when used in relation to a business, the same increases visibility of the respective goods sold or services rendered and also creates an impression in the minds of consumers that the said celebrity has endorsed these goods or services.