Iceland's Risky Play For The King Prawn Ring

This letter is clearly a marketing ploy, but I'll take the bait. There is quite a bit to unpack from Iceland's letter, with the main points relating to whether Iceland can obtain registered design protection for their king prawn ring or a registered trade mark for "king prawn ring", and unjustified threats.

Starting with the validity of Iceland's registered design. As Iceland themselves say, Iceland's king prawn ring was first launched in 1991. For Iceland's design registration to hold water, the design submitted for registration must be new and have individual character. Previous versions of Iceland's king prawn ring are therefore citable against their registered design, potentially sinking their registered design application.