INTRODUCTION
In recent years digital technologies substantially changed the
business environment of many industries such as media, retail,
travel, accommodation. The operation of the new undertakings was
facilitated primarily by digital technologies. In Hungary and other
parts of Central Europe that process has often been rapid as the
incumbents were weak or not well established—see for example
the opportunity presented to budget airline Wizz by the collapse of
Malév or the speed with which mobile telephony became
established in the 1990s, in the absence of any well developed
fixed line network.
As a result of new market entrants applying internet based
techniques, there has been a rapid redistribution of market shares
on various markets, such as the hotel market or the personal car
transportation business. By offering cost effective shared services
via the internet new-comers, such as Uber or Airbnb, are causing
significant difficulties to existing market players
