The Hungarian Competition Authority (HCA) has launched a market
investigation in order to analyze specific market developments
relating to the application of digital comparison tools (websites
and mobile-applications) and their effects on the decision making
of consumers.
It is generally accepted that digital comparison tools
contribute to transparency and consumers making more informed
decisions. This, in turn, increases competition in the market. As
part of delivering on its mid-term digital consumer protection
strategy, the HCA has recently started investigating the actual
market effects of these tools.
Within the framework of this analysis, the HCA will primarily
make use of publicly available market information, voluntary
consultation submissions, and responses to requests for information
obtained from market players. Based on this fact-finding exercise
and subsequent analysis, the HCA will prepare a report to be
published on its website – expected to be
