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ARTICLE · 16 SEPTEMBER 2024

Greenwashing Under Fire: Claims Regarding PET Bottles Investigated By Hungarian Authority

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Following a BEUC complaint, on 12 August 2024 the Hungarian Competition Authority (HCA) opened an investigation which led to proceedings against Fonte Viva Kft., Szentkirályi Magyarország Kft.

HungaryEnvironment

Following a BEUC complaint, on 12 August 2024 the Hungarian Competition Authority (HCA) opened an investigation which led to proceedings against Fonte Viva Kft., Szentkirályi Magyarország Kft., Coca-Cola HBC Magyarország Kft., Coca-Cola Magyarország Szolgáltató Kft. and The Coca Cola Company for making misleading claims regarding their respective soft drink and mineral water bottles. The claims under scrutiny by the HCA included, among others, advertising slogans such as "I am a100% recyclable PET bottle", " from bottle to bottle", "Get into the circulation". The aforementioned advertising claims are likely to be unsubstantiated and their factual correctness cannot be backed up by the companies. It remains to be seen what sanctions, if any, will be applied in these proceedings.

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