This article is a follow-up to our previous report on 'greenwashing'.
In recent years, 'greenwashing' has become important to
environmentally conscious customers and a real challenge to the
companies who try to meet consumers' expectations and the legal
requirements at the same time.
To support the green-minded undertakings, the Hungarian
Competition Authority (HCA) has published some guidance on the
criteria to be kept in mind when designing 'green'
advertisements.
First, the guidance provides a general checklist which can be a
helping hand to the undertakings during the planning and performing
of their 'green' advertising.
Most importantly, green statements should be easily
understandable for consumers and must be true and verifiable based
on solid, independent and well-supported evidence, which takes into
account the latest scientific findings and methods. It is advisable
to provide opportunities for consumers to verify the veracity of
the green claims
