Focus On Green Claims

In November 2022, the Hungarian Competition Authority ("GVH") launched a market analysis to examine the impact of environmental advertising claims (also known as green claims) on consumers. The market analysis will assess the actual content and consumer perception of green claims with a focus on food, clothing, household chemicals and cosmetics. The aim is to provide legislators with recommendations for the introduction of a uniform system of green claims and labelling, if found to be required. The market analysis fits into the recent trend of increasing scrutiny of green claims by the GVH.

False green claims distort competition

According to the GVH, the use of false green claims and labels may materially influence consumers' transactional decisions, thereby distorting fair competition. A significant proportion of consumers prefer products and services of companies which take environmental considerations into account. However, the Euromonitor survey in