Have you seen the billboards across London (including in the
airports), featuring pictures of women in a busy crowd, accompanied
by the tagline "being a woman shouldn't be a
risk"?
This recent campaign,
spearheaded by insurance company AXA, highlights that all over the
world, women are disproportionately affected by risks –
either from over-exposure to risks, or due to insufficient
protection from them. The core message is that we all have a
responsibility to do more and play our part in driving change in
this area, despite making up half of the world's population,
women are still faced with excessive risks - from health to
business, sports to education.
It's clear just how detrimental this is, not only to women,
but to society and the economy.
