Originally published in Longtail's A Guide to
International Finance Centres, What Chinese Investors Need to
Know, March 2011
Peter Niven, Chief Executive of Guernsey Finance,
reveals why Guernsey is an increasingly key jurisdiction for
Chinese investors.
Guernsey has been ploughing a furrow in the Chinese marketplace
for several years now. From the outset, we recognised that there is
a distinct difference between conducting business in China and
working with our traditional introducers/clients.
We have a strong heritage in providing products and services to
our European neighbours, and their understanding of Guernsey is now
quite mature.
By contrast, in China, we have been working from a position
where there has previously been little interaction between the two
jurisdictions, but cultural expectations mean it is particularly
important to develop meaningful relationships at a range of levels
before there is a realistic prospect of doing business.