Kaepernicking vs Mobot

What is the difference between kissing your bicep when scoring a touchdown and creating the shape of an 'M' above your head having won a race?

The answer is none in terms of gestures to celebrate success but unfortunately for Mo there are very significant differences if you are looking to protect and manage your personal brand.

In the US where the concept of sport and celebrity branding is commonplace, the San Francisco 49er's quarterback Colin Kaepernick has just filed 7 trade marks for variants of his name. One of these is for the name Kaepernicking which refers to act of kissing his bicep having scored a touchdown. This has been applied for clothing, clearly in order to sell as many t-shirts as possible. Keapernick follows in the wake of other American footballers such as Tim Tebow who has a trade mark of him in his prayer pose.