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ARTICLE · 21 NOVEMBER 2013

Guernsey Image Rights – A Star-Shaped Solution

Think trade marks offer full protection? Think again. David Evans, director of Collas Crill IP in Guernsey, discusses why Guernsey's new image rights legislation helps well-known clients' succession planning

GuernseyIntellectual Property

Think trade marks offer full protection? Think again. David Evans, director of Collas Crill IP in Guernsey, discusses why Guernsey's new image rights legislation helps well-known clients' succession planning.

What's in an image? For some, it's a great deal. Rihanna was recently minded to take on the might of Topshop when it used her image on a T-shirt without permission. The pop star was successful in an action for passing off, but only because she was found to have a reputation in fashion and her fans might think that she had endorsed the items.

The judge in this case said: "There is today in England no such thing as a free-standing general right by a famous person (or anyone else) to control the reproduction of their image." This clearly states the position question of what other well-known clients can do if they believe their image has been infringed and they do not have the requisite reputation in a specific field to launch a Rihanna-style offensive. The answer

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