Originally published in The Lawyer, IP Report, 28
September 2009
Guernsey is forging ahead with plans to introduce laws
offering greater protection and exploitation of IP rights. By Jason
Romer, Partner, Collas Day and Director, Collas Day IP
Management.
As the world attempts to drag itself out of recession, many
corporate and international organisations are looking to maximise
the value of their intellectual property (IP), which is seen as an
increasingly valuable asset.
As Liverpool Football Club signs up to a new sponsorship deal
with Standard Chartered, reportedly almost tripling the figure of
that paid by Carlsberg, the sports and media world continues to
deal with the ever higher commercial values they can extract from
individuals' images and brands. Image and brand matters more
now than ever before and the commercial exploitation of these
assets is big business.
