By definition, unicorns are rare and elusive. Whilst the term
was first coined in 2013 to describe a privately held startup
company worth in excess of USD1bn, trying to find the "next
big thing" has long been the ambition of investors across the
globe.
However, unlike the traditional "unicorns" of
folklore, you don't necessarily know one as soon as you see
one. They may appear tempting as potential investments, with
promises of significant returns, or involve cutting edge use of
technology, but the past few years have shown that trying to pick
the next unicorn is far from straightforward. There are as many
headlines around losses and fraudulent schemes, as there are news
stories about truly game-changing businesses.
