First published by Connect, April 2020
"You don't have to be great to start, but you do have
to start to be great."
There are a lot of quotes permeating in the digital ether about
starting businesses, some of them aspirational, many contradictory
in terms of their "steer" on how to progress. The simple
fact is that there is no one set route to success (however you
might choose to define "success").
However, you do have to take steps along that road in order to
achieve that success. The question is how many and when –
risking the security of a regular salary in today's economic
climate is brave.
Guernsey has a long history of innovation in many forms. Whether
it be privateering, printing, growing or wealth management,
developing new ideas or different approaches has long been a
hallmark of the island, if not a necessity. In today's digital
world, differentiation is very difficult, but new ideas and fresh
approaches have not ceased. It is more important now than