Every day, an unprecedented amount of textual and visual
content is published on websites with the intent of taking unfair
advantage of the goodwill of well-known brands. Website content
monitoring plays a vital role in helping brand owners ensure that
unsuspecting consumers only view official and authorized content.
We explain how to set up an effective online content monitoring
strategy and how Questel's online brand protection solution
can assist.
With new websites and web content being published every day,
brand owners must find a cost- and time-effective process for
monitoring top-ranking and newly indexed results to ensure that the
highest-ranking 20 results are kept ‘clean.' To
mitigate risk efficiently in multiple markets worldwide, website
content monitoring should be set up from a variety of IP addresses
and using various languages and scripts as content varies depending
on user location.
