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ARTICLE · 16 JANUARY 2025

Trade Mark Fight Gets "UGG"ly

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Did you know there are multiple "UGG" shoe brands? No, neither did I, until I saw a video posted yesterday by the Australian company, Ugg Since 1974, announcing that they are changing their brand name in all countries...

GlobalIntellectual Property
Megan Rannard
Megan Rannard
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Did you know there are multiple "UGG" shoe brands? No, neither did I, until I saw a video posted yesterday by the Australian company, Ugg Since 1974, announcing that they are changing their brand name in all countries other than Australia and New Zealand.

The video explains that the Australian company has been sued by Deckers Outdoor Corporation, which owns trade mark registrations for UGG in a large number of countries including the US. As a result of the lawsuit, the Australian company will be transitioning to a new name ("SINCE 74") for customers outside of Australia and New Zealand (where they own trade marks and will still operate as UGG SINCE 1974).

The Australian family-owned brand has been in business for over 50 years and they have a few posts on their website about the different "UGG" brands available in the market and how to differentiate their Australian-made goods.

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