ARTICLE · 03 JANUARY 2017

Michael Jordan Recovers The Name Jordan In Chinese Characters

Taylor Wessing

Explore more from Taylor Wessing

After the appeals again were rejected by the High Court, Jordan brought the cases to the Supreme Court requesting a retrial.

GlobalIntellectual Property

Thomas Pattloch

The top American basketball icon Michael Jordan has fought against a Chinese company, Qiaodan Sports, over the past decade for a series of marks "乔丹" (the Chinese transliteration of Jordan), "QIAODAN" (the Pinyin of乔丹) as well as " " (the device).

A Chinese company which mainly engaged in manufacturing and selling sportswear and shoes changed its trade name to Qiaodan Sports in 2000 and applied for a series marks related to Jordan.

Jordan requested to cancel the marks of Qiaodan Sports before the Trademark Review and Adjudication Board ("TRAB") of the State Administration for Industry & Commerce, but was rejected by the TRAB. Jordan then brought the cases to Beijing Intermediate Court, which maintained the decisions made by TRAB. After the appeals again were rejected by the High Court, Jordan brought the cases to the Supreme Court requesting a retrial.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

Related Articles

Copycat Products And Intellectual Property

United KingdomIntellectual Property

Kangs Solicitors

UK Government Announces Targeted Reforms To Standard Essential Patent Licensing

United KingdomIntellectual Property

Stephenson Harwood

Brewing Innovation Beyond The Pint: Key Takeaways From Scottish Beer Festival 2026

United KingdomIntellectual Property

Fuelling IP: The 11 Year Odyssey – Hanwha’s Solar Cell Patent Opposition

European UnionIntellectual Property

How Far Can Trade Marks Go In Protecting A Sports Star's Personal Brand?

United KingdomIntellectual Property

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Intellectual Property
- Trademark

Related Comparative Guides

Comparative Guide

Trademark Disputes

Comparative Guide

Intellectual Property

Comparative Guide

Franchise & Licensing

Comparative Guide

Patent Litigation

See more popular content from

Intellectual Property

EU AI Act Article 50: New AI Transparency Rules

Article 50 of the EU AI Act introduces sweeping transparency obligations for AI providers and deployers, requiring disclosure of AI interactions, marking of AI-generated content, and labeling of deepfakes. These rules carry significant commercial and IP implications for businesses using AI to create marketing materials, synthetic influencers, and other valuable assets.

European UnionIntellectual Property

Potter Clarkson LLP

AI, Deepfakes And Image Rights: Does English Law Protect Your Face, Voice And Likeness?

Generative AI has created a legal vacuum where synthetic images and deepfakes can be created and shared without consent, yet English law offers no standalone "image right" to protect individuals. With celebrities like Lisa Riley and over 80 performers demanding reform, the question is whether the UK's patchwork of intellectual property, data protection, and common law protections can adequately address this rapidly evolving threat to personal autonomy and reputation.

United KingdomIntellectual Property

Mills & Reeve LLP

The Sound Of Ownership: Why AI Voice Cloning Is Raising New IP Questions

As AI voice cloning technology becomes increasingly sophisticated and accessible, the Save Our Voices Now campaign calls for statutory rights allowing individuals to own and control their voice as intellectual property. This article examines whether existing UK law sufficiently protects one of our most personal and recognisable attributes, exploring copyright, trade marks, passing off, and the practical steps individuals and businesses can take.

United KingdomIntellectual Property

Just A Matter Of Semantics? Patenting AI Inventions After The Emotional Perception Saga

The Emotional Perception saga has become a defining case for patenting AI inventions in the UK. Most significantly, the Supreme Court judgement1 of February 2026 has reformed the examination of mixed-typed inventions in general, i.e. inventions containing a ‘mixture’ of technical and non-technical features.

United KingdomIntellectual Property

High Court Clarifies The Limits Of Copyright Claims Against Online Marketplaces

The UK High Court has delivered a landmark ruling on online marketplace liability, dismissing Shein's copyright infringement claims against Temu and clarifying when platforms can be held responsible for third-party content. The judgment examines the boundaries of copyright ownership in complex supply chains and establishes important precedents for how marketplace operators should respond to infringement allegations.

United KingdomIntellectual Property

The Manchester Creative Industries AI Summit – The Government's Opportunity To Set Out A Policy Direction On Copyright And AI?

Prime Minister Andy Burnham has convened the Creative Industries AI Summit in Manchester to bring together rightsholders, regulators, platforms and AI labs to align on a common approach to copyright-protected works in AI development. The Summit will unveil the 'Manchester Principles', a framework establishing minimum conditions for using human creative work to train generative AI models.

United KingdomIntellectual Property

UPC CoA Confirms Jurisdiction Over Pending European Patent Application

The UPC Court of Appeal has confirmed that the Unified Patent Court can exercise jurisdiction over European patent applications, provided they are granted before the defendant files their statement of defence. This landmark decision means patent holders may now be locked into the UPC system even before their patents are officially granted, fundamentally changing the strategic timing considerations for opting out of UPC jurisdiction.

United KingdomIntellectual Property

Guarding Your Brand: Trademark Scams In The UK

Trademark phishing campaigns are rising, with businesses increasingly being targeted by highly sophisticated, AI-driven trademark scams. Alice Wright analyses a prominent registration scam recently circulating in the UK to offer advice on how to identify trademark scams, what immediate steps to take if targeted, and how to proactively protect your business through legitimate channels.

United KingdomIntellectual Property

Novagraaf Netherlands BV

Shein v Temu: Testing The Limits Of Marketplace Liability

The ongoing commercial rivalry between fast-fashion giants Shein and Temu has evolved into one of the most significant intellectual property disputes in the e-commerce sector. This landmark case examines critical questions about copyright ownership, platform liability, and the legal responsibilities of online marketplaces in the digital age.

United KingdomIntellectual Property

Patent Maintenance & Renewal Fees In The UK: A Quick Guide

Understanding the financial commitment of patent maintenance is essential for long-term IP protection. UK patents require annual renewal fees starting four years after filing, with costs increasing progressively each year.

United KingdomIntellectual Property