Litigation In A Downturn: Changing Markets Demand Shifting Tactics

A roundup on how litigation strategies are evolving in different parts of the world

Our third article on managing IP in a downturn is a roundup on how litigation strategies are evolving in different parts of the world. Hard times present opportunities for IP owners who are prepared.

The effects of economic downturns on IP litigation are often nuanced and vary from region to region. Most IP owners will curb their litigation budgets, for example by sending cease-and-desist letters to infringers they would previously have fought in court. Other companies may increase their litigation efforts and use the effects of the downturn to create a strategic advantage.

"Unlike other areas of IP, "Litigation is by nature unpredictable. Critical cases can come out of nowhere," says Global Head of Dispute Resolution at Rouse, Chris Vale.