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ARTICLE · 15 NOVEMBER 2023

Karoo Lamb – Up There With Parma Ham And Champagne

The official announcement of the news which has been widely reported in the South African press reads as follows...

GlobalIntellectual Property

Karoo lamb meat has specific aromatic and sensory attributes which can be directly attributed to the geographical area. Various studies have shown that the grazing plants from the Karoo region as defined herein impart herbal and musty flavour attributes to meat from of sheep breeds of this region.

Karoo Lamb is a Geographical Indication ("GI")

Karoo Lamb is now registered as a Geographical Indication ("GI") in South Africa – as indeed is the Afrikaans equivalent, Karoo Lam. This announcement was made on 27 October 2023.

Older readers who have just digested this whole thing about plants imparting herbal and musty flavours to sheep may be reminded of a famous old corporate slogan: "They taste so good because they eat so good."

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